Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services M

This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories

This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a f

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily