Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Author :
Publisher : Springer
Total Pages : 556
Release :
ISBN-10 : 9783319170466
ISBN-13 : 3319170465
Rating : 4/5 (66 Downloads)

Book Synopsis Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference by : Kenneth D. Bahn

Download or read book Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference Related Books

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 556
Authors: Kenneth D. Bahn
Categories: Business & Economics
Type: BOOK - Published: 2015-05-08 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 714
Authors: Jon M. Hawes
Categories: Business & Economics
Type: BOOK - Published: 2015-05-12 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 581
Authors: B. J. Dunlap
Categories: Business & Economics
Type: BOOK - Published: 2015-01-02 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and pr
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 491
Authors: Elizabeth J. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2015-01-21 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and pres
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 407
Authors: Robert L. King
Categories: Business & Economics
Type: BOOK - Published: 2015-04-27 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and