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The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key st
Public Relations Theory
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re
Marketing Communications Management
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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Public Relations and Social Theory
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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the