Related Books
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2018 - Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key st
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2019-05-07 - Publisher: John Wiley & Sons
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re
Language: en
Pages: 447
Pages: 447
Type: BOOK - Published: 2007-03-30 - Publisher: Routledge
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat
Language: en
Pages: 1838
Pages: 1838
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Language: en
Pages: 669
Pages: 669
Type: BOOK - Published: 2009-03-30 - Publisher: Routledge
Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the