Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions fo