From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning a

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core'

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and tr

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la