Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provide

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or