Research Perspectives on Social Media Influencers and Brand Communication
| Author | : Brandi Watkins |
| Publisher | : Lexington Books |
| Total Pages | : 212 |
| Release | : 2020-11-15 |
| ISBN-10 | : 1793613613 |
| ISBN-13 | : 9781793613615 |
| Rating | : 4/5 (13 Downloads) |
Book Synopsis Research Perspectives on Social Media Influencers and Brand Communication by : Brandi Watkins
Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Lexington Books. This book was released on 2020-11-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
