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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketin
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This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons
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Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the
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Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la