Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of child

Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers / Catherine Gripton and Val Hall -- Children as c

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants

Nancy Folbre challenges the conventional economist's assumption that parents have children for the same reason that they acquire pets--primarily for the pleasur