Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place wh

"Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew′s new book provides

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital econo