Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding an

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Whic

A Step-by-Step Guide to Showing the Value of Soft Skill Programs As organizations rise to meet the challenges of technological innovation, globalization, changi