Whether the challenge is closing a sale or climbing the corporate ladder, the ability to get others to share one's viewpoint is essential to success. This motiv

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Let’s face it: very few people have studied how to solve problems. Problems knock us down like a tsunami and we don’t know what to do about it. We lie awake

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"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." �