Selected Issues in Global Health Communications

Download or read book Selected Issues in Global Health Communications written by Muhiuddin Haider and published by BoD – Books on Demand. This book was released on 2018-09-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.