Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products

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"The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into n

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you i