Every writing project has one thing in common—they all start with a single sentence. Writers constantly struggle to answer this question: What is your story a

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a po

"For those who love to play with words"--Cover.

This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happ

What's your story about? It's the most frightening question in the world if all you have is a blank stare. But what if you had an attention-grabbing answer that