Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior exec

A literary scholar and investment banker applies economic criticism to canonical novels, dramatically changing the way we read these classics and proposing a ne

Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds. Get your screenplay o

"Before I learned to sell with story, I struggled at both sales and marketing. Despite my grandest dreams, I just couldn't get consistent results for myself or