A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Unique graphic introductions to big ideas and thinkers, written by experts in the field.

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structurali

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti