Considers what computers can and cannot do, analysing how computer sign systems compare to humans through a concept of reflexivity.

A theory of HCI that uses concepts from semiotics and computer science to focus on the communication between designers and users during interaction. In The Semi

Semiotics is the science of signs: graphical, such as pictures; verbal (writing or sounds); or others such as body gestures and clothes. Computer semiotics stud

Semiotics, the science of signs, has long been recognised as an important discipline for understanding information and communications. Moreover it has found wid

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to da