Service Industries Marketing

Service Industries Marketing
Author :
Publisher : Routledge
Total Pages : 180
Release :
ISBN-10 : 9781135228903
ISBN-13 : 1135228906
Rating : 4/5 (03 Downloads)

Book Synopsis Service Industries Marketing by : Mark Gabbott

Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.


Service Industries Marketing Related Books

Service Industries Marketing
Language: en
Pages: 180
Authors: Mark Gabbott
Categories: Business & Economics
Type: BOOK - Published: 2014-02-25 - Publisher: Routledge

DOWNLOAD EBOOK

This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide
Marketing Your Services
Language: en
Pages: 264
Authors: Anthony O. Putman
Categories: Business & Economics
Type: BOOK - Published: 1990-05-28 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing yo
Strategic Marketing Management and Tactics in the Service Industry
Language: en
Pages: 415
Authors: Sood, Tulika
Categories: Business & Economics
Type: BOOK - Published: 2017-03-20 - Publisher: IGI Global

DOWNLOAD EBOOK

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can
Handbook of Service Marketing Research
Language: en
Pages: 629
Authors: Roland T. Rust
Categories: Business & Economics
Type: BOOK - Published: 2014-02-28 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
Handbook of Services Marketing and Management
Language: en
Pages: 538
Authors: Teresa Swartz
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

DOWNLOAD EBOOK

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world