Service Management and Marketing
| Author | : Christian Grönroos |
| Publisher | : Jossey-Bass |
| Total Pages | : 320 |
| Release | : 1990 |
| ISBN-10 | : MINN:31951D00224588L |
| ISBN-13 | : |
| Rating | : 4/5 (8L Downloads) |
Book Synopsis Service Management and Marketing by : Christian Grönroos
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
