Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sec

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and help

"This book provides a comprehensive collection of research and analysis on the principles of service, knowledge and organizational capabilities, clarifying IT s

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins