In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make subst

"Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies,

Seven Skills of Media Literacy 1st Edition supplements W. James Potter′s core text, Media Literacy 9th Edition. Seven Skills will go into depth about how to t

The essential guide to decoding messages in a media-saturated world Media Literacy teaches students how to navigate through the overwhelming flood of informatio

The authors provide concrete, innovative ways to integrate media literacy across the curriculum. A companion website provides tools for analyzing all kinds of m