Related Books

Sex in Advertising
Language: en
Pages: 307
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge

DOWNLOAD EBOOK

A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so
Best Ads
Language: en
Pages: 136
Authors: Dave Saunders
Categories: Design
Type: BOOK - Published: 1997 - Publisher: B.T. Batsford

DOWNLOAD EBOOK

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
The Erotic History of Advertising
Language: en
Pages: 404
Authors: Tom Reichert
Categories: Business & Economics
Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books

DOWNLOAD EBOOK

Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a
Sex Stereotyping in Advertising
Language: en
Pages: 264
Authors: Alice E. Courtney
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Lexington, Mass. : Lexington Books

DOWNLOAD EBOOK

Learning to Sell Sex(ism)
Language: en
Pages: 221
Authors: Aileen O'Driscoll
Categories: Social Science
Type: BOOK - Published: 2018-10-29 - Publisher: Springer

DOWNLOAD EBOOK

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to oth