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Language: en
Pages: 307
Pages: 307
Type: BOOK - Published: 2014-04-04 - Publisher: Routledge
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so
Language: en
Pages: 136
Pages: 136
Type: BOOK - Published: 1997 - Publisher: B.T. Batsford
This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
Language: en
Pages: 404
Pages: 404
Type: BOOK - Published: 2010-04-06 - Publisher: Prometheus Books
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a
Language: en
Pages: 264
Pages: 264
Type: BOOK - Published: 1983 - Publisher: Lexington, Mass. : Lexington Books
Language: en
Pages: 221
Pages: 221
Type: BOOK - Published: 2018-10-29 - Publisher: Springer
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to oth