'THE BUSINESS OF SHOW: A Guide to the Entertainment Business for the Performing Artist' contains vital information for the career-driven performer venturing dow

Scott McKain has discovered what the entertainment industry has always known--to be successful, companies must create an emotional link with their customers. Th

Throughout the United States, businesses compete for the attention of buyers by presenting their products in striking, often outrageous, ways at trade shows. In

Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Inte

Understanding the Business of Entertainment: The Legal and Business Essentials All Filmmakers Should Know is an indispensable guide to the business aspects of t