Simple Steps To Bridge The Gap Between Sales And Marketing

Download or read book Simple Steps To Bridge The Gap Between Sales And Marketing written by Vicente Degori and published by Independently Published. This book was released on 2021-08-25 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you run a business and want to keep growing, you have to empower the people who make revenue happen: sales and marketing. The problem is that sales and marketing are often out of alignment. That's why you have to bridge the gap between them. This book will show you how to: - Clearly define your customer personas - Create a dynamic company culture driven by measurable data, not individual bias - Attract leads, define their goals, and help them reach their goals - Ensure every potential buyer is given the opportunity to become a satisfied customer - Get your marketing and sales teams working together so you can close more business, drive more revenue, and grow your company