Smart Alliance
Author | : J. Gary Taylor |
Publisher | : Yale University Press |
Total Pages | : 300 |
Release | : 2004-01-01 |
ISBN-10 | : 9780300102338 |
ISBN-13 | : 030010233X |
Rating | : 4/5 (38 Downloads) |
Download or read book Smart Alliance written by J. Gary Taylor and published by Yale University Press. This book was released on 2004-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm and became a model of how multinational companies can become motivated to solve critical global problems.