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In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his o
Soap Opera
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The soap opera is a major form of media art and popular culture. Revered and reviled by fans and critics, its history spans and reflects social change and plays
Telenovelas in Pan-Latino Context
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This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre cro
Entertainment-Education
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to commu
The Survival of Soap Opera
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The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing