This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robot

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is co

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear