Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each c

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each c

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark