Social media has spread rapidly on the global stage, driving consumers’ attention and influence, both consciously and subconsciously. Whilst this type of plat

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network s

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Social media has spread rapidly on the global stage, driving consumers' attention and influence, both consciously and subconsciously. Whilst this type of platfo

"Social Media Analytics: Insights and Strategies for Social Media Data" is your definitive guide to understanding and leveraging the power of social media data.