This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed t

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc