In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activitie

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by the

In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This