Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

Download or read book Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising written by Naim Cetinturk and published by Peter Lang. This book was released on 2019-01-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.