Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique de

In this unique text you'll find practical business theory and professional practice guidelines specifically for the sport business manager. The basics of runnin

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial int

The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, includ

International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the k