Sport Business in Leading Economies
| Author | : James J. Zhang |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 541 |
| Release | : 2017-12-04 |
| ISBN-10 | : 9781787435643 |
| ISBN-13 | : 1787435644 |
| Rating | : 4/5 (43 Downloads) |
Book Synopsis Sport Business in Leading Economies by : James J. Zhang
Download or read book Sport Business in Leading Economies written by James J. Zhang and published by Emerald Group Publishing. This book was released on 2017-12-04 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
