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Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager
Sport, Culture and Society
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Authors: Grant Jarvie
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This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and societ
Youth Culture and Sport
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Authors: Michael D. Giardina
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Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

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Youth Culture and Sport critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout po
Sport, Culture and the Media
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Type: BOOK - Published: 2003-12-16 - Publisher: McGraw-Hill Education (UK)

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Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely
The Palgrave Handbook of Globalization and Sport
Language: en
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Authors: Joseph Maguire
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This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patter