"This undergraduate textbook provides students with the information and skills needed to be a well-rounded sports television or radio broadcaster. Students will

In Live Sports Media: The What, How and Why of Sports Broadcasting, Dennis Deninger provides an all-encompassing view of the sports television industry from his

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professiona

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economic

You really don't need me to figure out the secrets of sports broadcasting. Honestly, you can do it all on your own. It will only take you 25 years. The biggest