Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name.

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabli

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi