This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on t

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based

Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top informati

Presents fundamental thinking about business organization and explores factors which impact the viability and growth of business enterprises. This book consider