Strategic Marketing
| Author | : Prof Todd a Mooradian Phd |
| Publisher | : |
| Total Pages | : 412 |
| Release | : 2014-06-30 |
| ISBN-10 | : 099054270X |
| ISBN-13 | : 9780990542704 |
| Rating | : 4/5 (0X Downloads) |
Book Synopsis Strategic Marketing by : Prof Todd a Mooradian Phd
Download or read book Strategic Marketing written by Prof Todd a Mooradian Phd and published by . This book was released on 2014-06-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
