First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good plan

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet