An essential how-to guide for companies doing business Asia Pacific Despite the growing economic importance of the Asia Pacific region, Western firms remain und

“Helps to articulate those pressing strategic questions necessary in formulating―and executing―American strategy in this critical part of the world.” �

Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer

Text which applies selected concepts and theoretical frameworks of international business strategy to the entire Asia-Pacific region. Includes examples of Weste