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Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Language: en
Pages: 395
Pages: 395
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
Language: en
Pages: 338
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Type: BOOK - Published: 2004 - Publisher: Artech House
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t
Language: en
Pages: 249
Pages: 249
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 1995 - Publisher: Irwin Professional Publishing
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and s