Strategic Planning for Public Relations
| Author | : Ronald D. Smith |
| Publisher | : Routledge |
| Total Pages | : 551 |
| Release | : 2013-01-04 |
| ISBN-10 | : 9781136172489 |
| ISBN-13 | : 1136172483 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2013-01-04 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
