Strategy from the Outside In (PB)

Strategy from the Outside In (PB)
Author :
Publisher : McGraw Hill Professional
Total Pages : 321
Release :
ISBN-10 : 9780071760782
ISBN-13 : 0071760784
Rating : 4/5 (82 Downloads)

Book Synopsis Strategy from the Outside In (PB) by : George S. Day

Download or read book Strategy from the Outside In (PB) written by George S. Day and published by McGraw Hill Professional. This book was released on 2010-07-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in.


Strategy from the Outside In (PB) Related Books

Strategy from the Outside In (PB)
Language: en
Pages: 321
Authors: George S. Day
Categories: Business & Economics
Type: BOOK - Published: 2010-07-23 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their res
Open Strategy
Language: en
Pages: 295
Authors: Christian Stadler
Categories: Business & Economics
Type: BOOK - Published: 2021-10-12 - Publisher: MIT Press

DOWNLOAD EBOOK

How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Wh
Strategic Planning for Coalition Warfare, 1941-1944
Language: en
Pages: 484
Authors: Maurice Matloff
Categories: Strategy
Type: BOOK - Published: 1953 - Publisher:

DOWNLOAD EBOOK

Strategy Beyond the Hockey Stick
Language: en
Pages: 256
Authors: Chris Bradley
Categories: Business & Economics
Type: BOOK - Published: 2018-02-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary busines