The all-new second edition of this marketing bestseller will keep your business up to speed with rapid changes that are transforming the use of telemarketing. W

It all begins with a phone call. The idea behind this book is to offer the reader a step by step point of reference on telemarketing. A “how to” guide, if y

Sven Hyltén-Cavallius is a successful Telemarketer still working as a Telemarketer. He has read a lot of books, got a lot of coaching and is very successful at