Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. Wi

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. Wi

The must-read summary of Adam Brandenburger and Barry Nalebuff's book: "Co-Opetition: A Revolutionary Mindset That Combines Competition and Co-operation". This

The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture it

The book examines the theories of co-opetition and follows this up with empirically based case studies as well as experimental evidence from the laboratory and