The must-read summary of Adrian Slywotzky's and Richard Wise's book: "How To Grow When Markets Don't". This complete summary of the ideas from "How to Grow When

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really wor

Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the wor

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Compani

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.