Summary of John Weiler's Instant Credibility Online

Download or read book Summary of John Weiler's Instant Credibility Online written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-21T22:59:00Z with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Grammar is important for credibility online, but as a professional writer of 10+ years, I often question its degree of importance. This chapter is the result of my observations and my personal experience. #2 For many businesses, a few typo’s are not going to damage their credibility. But it depends on your industry. For example, if you are a mom and pop retail store, most people won’t care if you misspell a few words. #3 There are a few types of businesses that are especially susceptible to bad grammar. If you are in the marketing or writing industry, or sell high-priced items or 5-star service, bad grammar damages your credibility more. #4 Do not obsess over grammar. Get another set of eyes on your work, whether that’s another one of your writers or a proofreader. People believe that your grammar usage reflects the quality of your product or service.