This book demonstrates in a simple and straightforward way the process of discovering the attributes that are important to your customers, measuring their satis

This book demonstrates in a simple and straightforward way the process of discovering the attributes that are important to your customers, measuring their satis

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint

It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research.

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint